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Insights, stories and relevant stories
The eternal question - which is better, WordPress or Joomla? I have been working on both since 2006, and 10 years later, I think I have enough sites under my belt to give a true developers' point of view, that will try to separate fact from fiction, without hyperbole or bias. I'll compare the basics you probably already know, then dive into code changes, plugin support & customization and user ease-of-use, environment & security and other factors you don't see elsewhere; and don't find out about until it's too late.
One of our clients is a Addiction and Recovery house in Laconia, NH and we are talking today about the stigma associated with this terrible plague of heroin addiction across the country. It seems every day there are more stories of overdosing, addiction epidemics right in our own communities, and politicians punting the issue or giving us platitudes. We also noticed that while websites for dealing with this issue are popping up across America, there are not a lot of web design companies that want to even touch a project involving addiction.
While they reasoning is understandable, protecting their reputation and all that, I personally find it distasteful that they have such high opinions of themselves, or worse, a low opinion of people dealing with heroin addiction and recovery. Maybe it's because people in my family have struggled with addiction and alcohol abuse, and I have seen firsthand what it does to the people I love, but I for one and proud to be a part of the recovery process that has to happen in America.
But that's not what this article is about; it's really about creating a website about a 'taboo' subject, and getting over the hurdles society itself puts in front of these topics. From sex enhancement to drugs and alcohol, there are many subjects that you may want to base a website on, but how do you get people and search engines to take you seriously?
Every business has lulls in traffic for various reasons, from seasonal to the condition of the Dow Jones. As a SEO specialist it's my job to get my clients (and myself) to the top of the search engines, a process that becomes more complicated and costly every month it seems. So once the site is optimized, sitemaps submitted, backlinks building, social networks joined and a partridge in a pear tree is all done, now what do we do when the phone is still quiet?
I may be a little old school, but I like to network with people in my down time. This can be done dozens of ways from the standard Chamber of Commerce network groups to joining a chat room, but I find that getting out of your box is the best way to make connections, without even trying to; and you can get much more than new clients out of it.
As a Google specialist, I pride myself on my ability to help my clients with all of their online issues, including Google Local, Maps and Google+. As our offices recently moved, I would like to share my personal experience with Google Business Listings.
First, I would like to say that I like Google; a lot. I have had great success with them with getting my websites to the top pages organically, on Adwords and on the Maps. But my tale of woe starts 2 weeks ago when we moved into our new offices in Manchester, NH. Let me break it down for y'all...
With many directories like Superpages and YellowBook using services like Yext to update their systems, it has become both easier and more expensive to update your business addresses online in the event of a move. Even Yahoo now uses Yext to update their directory, and no longer accept free submissions, like the rest of them; all except Google, of course.
While your Google business listing is free, and easy to maintain, Yext charges upwards of $100 per month for their Powerlistings program, which puts your business in all of the major directories, and puts your profile in the spotlight. The question is, is it worth it? The short answer is yes, and here's why: Google Ranking.
When calculating your website's SEO (Search Engine Optimization), Google and Bing take into account a few core factors, although their algorithm is very different in certain ways. One of the easiest ways to improve your SEO is what we call "Relevant Blogging".
I know, here is yet another SEO article that will reveal the 'local SEO magic formula' for getting to the top of the search engines. Sorry to disappoint, but the truth is there is no magic formula, just some copy-editing work and a little expense. I'm going to break it down for you, and explain why each SEO factor is important, and what it really does for your ranking.
While they reasoning is understandable, protecting their reputation and all that, I personally find it distasteful that they have such high opinions of themselves, or worse, a low opinion of people dealing with heroin addiction and recovery. Maybe it's because people in my family have struggled with addiction and alcohol abuse, and I have seen firsthand what it does to the people I love, but I for one and proud to be a part of the recovery process that has to happen in America.
The latest thing in SEO these days is Social Networking, which is now being touted by Google as the "true measure" of how popular a website is. After researching all the hype, truth and scams related to SN marketing, I have come to the conclusion that this is just one more thing marketing companies are using to fleece small business owners that are just trying to get some foot traffic through the door.
With many directories like Superpages and YellowBook using services like Yext to update their systems, it has become both easier and more expensive to update your business addresses online in the event of a move. Even Yahoo now uses Yext to update their directory, and no longer accept free submissions, like the rest of them; all except Google, of course.